Diamonds Make the Man

Diamonds, gemstones and gold have found their way on just about everything this year – from ipod earphones to TV remotes to glittering doggie beds. And now I’ve found them on something else ‘non-traditional’.

A hoodie. For guys.

Konquest Clothing, a premium menswear line, took diamond bedazzling to the next level with a $10,000 hoodie that features over 4,000 Swarovski crystals and a three-carat diamond zipper pull.

The hi-falutin’ hoodie was worn at last week’s American Music Awards by singer, Colby O’Donis, who wanted to bring attention to the new clothing line and to raise funds for building schools in Uganda (30% of the line’s profits goes to charity).

Konquest, described as “affordable couture” that is both masculine and stylish, launched its premium casual menswear line at its new showroom, ToolboxLA at LA New Mart last month. The debut line from the makers of Key Closet, creator of the $10,000 jeans the singer also wears above, features ultra-premium T-shirts with bold designs for the man who knows how to get what he wants in life.

Diamond hoodies and bedazzled jeans. I’m not sure when that meant ‘masculine’ in the real world, but apparently if that’s what the man wants in the Konquest universe…that's what the man gets…